Tools for email marketing platforms and patterns change over time. While certain patterns come and go rapidly, email is one of the few outlets that has stayed relatively constant. In reality, email remains the most common content marketing platform among both B2C and B2B marketers. It is used by 87 percent of B2B marketers and 77% of B2C marketers to nurture their audiences.
It can also help you boost the effectiveness of your other marketing platforms, such as social media. Despite this, email marketers continue to face numerous obstacles in their efforts. One of the most significant obstacles is the time it takes to build a professional-looking email from scratch. Marketers may waste a lot of time designing and sending out emails that don’t look great if they don’t have the right resources. This reduces productivity and lowers the email marketing ROI.
Many businesses accept this condition because they are unwilling to invest in a method to streamline the operation. Tools for email marketing, on the other hand, do not have to be costly. There are several free tools for email marketing available that can help you save time and money.
Continue reading for our roundup of the best free tools for email marketing:
HubSpot, which is best known for its marketing automation platform, recently released free tools for email marketing that can handle several of a small business’ transactional email requirements.
HubSpot Email Marketing’s free edition will submit kickback emails from lead deals, thank you emails after purchases, or simply support current campaigns. The simplicity of HubSpot’s free email tool is one of its strongest features. The tool includes a drag-and-drop visual editor as well as pre-made templates to get you up and running quickly.
The native integration with other HubSpot resources, such as the free-forever CRM, is, of course, what sets HubSpot Email Marketing apart. You get access to both tools once you create an account, so you can create a centralized contacts database, organize it in lists, and manage and monitor email results.
Sender is one of the best free tools for email marketing available, with deliverability features. It allows you to make beautiful newsletters without having to know HTML. Simply pick a template and add elements like pictures, videos, and text to make it your own. To make an even bigger impact, you can personalize your newsletters for each user.
One of the main reasons for Sender’s inclusion on our list is its robust analytics function. It allows you to see who has opened your emails and clicked on the links, as well as when they were opened. It also assists you in creating accurate buyer profiles based on subscriber behavior, allowing you to improve your current email strategy and create compelling offers.
Sendinblue is a marketing communication platform that includes tools for email marketing as well as other features including CRM management and landing page design. Sendinblue’s email design functions make it easy to build a great-looking email with over 70 design templates. Furthermore, all of these models are sensitive, and you can preview your results to ensure that your design looks great on any device.
After you’ve designed your newsletter, you can use features like A/B testing and segmented recipient lists to automate the process of optimizing your campaigns and targeting your ideal audiences, saving you time and effort.
Omnisend is a sophisticated ecommerce marketing platform that combines all of your contact channels into one convenient location. Its free plan only includes email, but it’s more than enough to help small and medium businesses’ email marketing efforts. It helps you to use behavioral prompts to automate email delivery and conveniently time your emails for your customers’ convenience.
You may use its detailed audience information to send out more targeted email marketing messages. Create appealing newsletters by using time-saving features such as the Product Picker, which allows you to choose all of the items you want to include in your inbox. To improve the performance of your email, you can include scratch cards, discount coupon codes, and gift boxes.
SendPulse bills itself as a multi-channel marketing platform, but email marketing is its most common feature. It includes a large number of professionally crafted email templates that you can easily customize with a drag-and-drop editor. You can then schedule these personalized emails to be sent out at the appropriate time based on user experience, event triggers, and other factors.
The subscriber rating feature in SendPulse is a great way to figure out who your most important subscribers are. It allows you to examine each subscriber’s open and click rates, as well as their read and unread rates. You can also personalize your emails with replaceable text fields based on your name, gender, date of birth, age, and job position.
Benchmark Email is a great choice of tools for email marketing that allows you to create responsive emails that look great on any platform. You can also edit the picture right on the website if you need to add photos to your email. You can use the email editor to add effects, stickers, and text to your message to make it more effective.
You can choose from a large number of pre-designed templates categorized by sector, form, and occasion. You can also use the code editor to create emails from scratch for those who are more HTML savvy. The dual view function allows you to see your email design when editing it, making the entire email development process easier.
You’ve already heard of Mailchimp, a pioneer in the tools for email marketing software. Their basic email marketing features, such as email development and scheduling, are included in their free plan. The smart recommendations feature, which provides you with useful audience insights to maximize your marketing activities, makes this one of the excellent tools for email marketing.
The Content Manager, where you can store your photos and files for easy access, makes designing emails on the platform a breeze. Mailchimp allows you to automate emails at key points in the customer journey, such as welcome emails, order confirmations, and abandoned cart reminders, among other things.
MailerLite stands out among free tools for email marketing tools on the market thanks to sophisticated features like the landing page creator and pop-up customizer. To create beautiful emails, the tool includes a rich text editor and a built-in photo editor in addition to the basics like a drag-and-drop email builder.
You can build sensitive landing pages to go along with the emails you send, increasing your conversion chances. Split tests on various combinations of your email will help you figure out what works best in terms of clicks and conversions. In addition, MailerLite provides you with a detailed campaign report that includes vital statistics such as click rate, unsubscribe rate, open rate, and more.
Mailjet includes intuitive and interactive tools to assist you in creating effective email marketing campaigns. Build responsive emails using any of the pre-designed templates to impress any recipient, regardless of which computer they’re using. If you work in a group, you’ll appreciate the platform’s real-time collaboration function, which allows you to collaborate in real time.
You can also use interactive content in this email marketing tool to generate customized and appropriate emails for each recipient. This improves the effectiveness of your email marketing campaigns. You can also integrate the app with your CRM and control your entire mailing list from one location.
Moosend is one the most fantastic tools for email marketing that saves you time by automating repetitive tasks. You may create behavioral email campaigns based on the details and/or behaviors of your subscribers. You can use its advanced segmentation function to send highly targeted emails to each recipient, increasing open and click-through rates while also increasing ROI.
This tool generates a comprehensive campaign success report, allowing you to pinpoint how to improve your campaigns and achieve even better results. You can also integrate it with some of your favorite apps to transfer data between devices in real time. It’s also one of the few free email marketing services that doesn’t have it’s logo in your messages.
EmailOctopus is a basic email marketing platform that runs on Amazon’s SES infrastructure. While the free plan does not have as many features as some of the other free email marketing tools on this list, it does allow for a much higher number of emails per month than the majority of them.
You can send emails from as many different email addresses as you want. As a result, it’s ideal for a small agency or entrepreneur who represents other brands. It also integrates with third-party applications like MailOptin, WordPress, and Zapier, allowing you to share consumer data across multiple platforms.
Even if you don’t upgrade to a paid plan, most of these free email marketing tools come with a lot of useful features. Small companies and advertisers should be able to take advantage of these opportunities while saving time and money. And if you need to upgrade to meet your business’s needs, you’ll find that many of the paid plans are affordable and flexible.
What tools for email marketing strategies have you used in the past and would recommend? Please let us know in the comments section.