Many companies find it impossible to create fresh and creative techniques to increase traffic to their website. There’s a lot of myths out there about how to get more visitors, which might lead to you repeating the same old techniques and expecting different results.
Here are 10 tried-and-true tactics to increase traffic to your website, both organically and through paid advertising.
1. Conduct keyword research
Include important keywords or even keyword phrases in your content at all times. Keywords should always be used intuitively, not crammed into the content to the point where they distract the reader or detract from the core theme. Keywords should be used throughout the content, including in the meta description, page title, URL, headers, images and the article itself.
You can utilize tools like Moz, Ahrefs, and SEMrush to conduct keyword research. These sites display what keywords competitors are using, how frequently users search for keywords, how expensive the term is for pay-per-click ads, related keywords, and much more useful data to help with keyword planning. Hiring an SEO service is also a viable alternative, as they can provide useful insights and conduct audits to uncover issues that are preventing your business website from being seen in search engines.
Start By Choosing A Single Broad Term
To conduct keyword research, start by choosing a single broad term and write it down on scratch paper.
For example if you want to create an online store for shoes, the phrase could be “shoes.”
Then make a list of 10 more phrases around this main one.
phrases to consider:
- Where can I find shoes?
- Where can I find high-quality shoes?
- Where can I buy cheap shoes online?
- How much do stylish shoes cost?
- Where can I buy women’s shoes?
- Where can I buy children’s shoes?
- Where can I buy men’s shoes?
- Where can I find the best deals on shoes?
- Where can I find running shoes online?
- Where can I purchase a pair of high heels?
This list represents phrases that people might type into a search engine. These phrases represent questions and topics that people are interested in. These phrases also represent keywords that people might use in their search words.
Searchers want to find the best answer, the most relevant information or product for their needs. This is why it is important to understand not only what your audience wants, but how they speak and think about the subject you are writing about. Many sites will give you a list of words to use in your article/post, and if you follow the list, you will not be writing for your users.
You can find all of this information by conducting keyword research. Once you create your list of phrases around a main term, write down some ideas on how to target each one of these phrases with keywords on your site. For example, maybe one of these phrases is “buy shoes online.” You could target this phrase with keywords that pair well together, like
- buy women’s shoes online
- buy men’s shoes online
- buy kids’ shoes online
These are all related terms that describe the same product. They do not go too far off topic and they are all relevant to the phrase “buy shoes online.” The more specific you can be, the better.
Combine Multiple Keywords and Phrases
Phrases like “where can I find cheap shoes” do not address a specific product and they are too broad to target with just one keyword or phrase. You would need multiple keywords and phrases that could be used in place of this general phrase. For example:
- where can I find cheap running shoes online
- where can I find cheap high heels online
- where can I find cheap kids’ shoes online
These phrases are more specific and they give the reader a better idea of what they will find when searching for these words in Google. The more specific you target these phrases with relevant keywords, the more traffic your website will receive.
Long-Tail Phrases Vs Short
Another important part of keyword research is targeting long-tail phrases instead of short ones. Targeting short, one or two word phrases only gives you a small percentage of search results. This means less traffic for your website and less potential customers for your product or service. Writing content around longer, three or more word phrases will give you many more search results to choose from.
For example, instead of targeting the phrase “buy shoes online,” target phrases like “cheap running shoes” or “women’s black dress shoes.” Both of these phrases are longer than two words. They also contain relevant keywords that are targeted at your audience’s needs.
2. Make Content that Sticks
It’s not enough to simply post content; you need to create memorable content that stands out. In fact, one of the most effective ways to increase website traffic is to create useful and memorable content.
Humans are forgetful creatures. If you want to be remembered, you must find a way to get your message or product across in an unforgettable manner. But, how does one do this without the help of magic?
Gain Popularity With Content That's One-Of-A-Kind and Distinctive
First, of course, come up with something completely unique and different. This could mean using some kind of graphical element that will accentuate your message. Maybe you could use a meme or an infographic to make it more memorable.
Next, find a way to tell the most important part of the message first. Your brain will automatically remember whatever it is that comes first- if something really stands out in some way, your mind can’t help but be drawn to it.
Finally, make your message or product stand out in another way. This can be done by using special offers, promotions, contests, etc., whatever it takes to make you memorable.
People turn to Google for specific, thorough, and accurate answers to their questions, and your content should be there to provide them. In fact, websites with blog content have 434 percent more pages indexed by search engines than those without. Furthermore, sites that publish more than 16 articles per month receive nearly 3.5 times the amount of traffic as sites that publish zero to four articles per month.
Write For Your Audience
Whether you are blogging for your business or as a hobby, it’s important to make sure that the posts you produce are relevant and interesting to the reader.
There are several ways to research topics for content. You can use Google Alerts or Feedly to follow the conversation happening on the Internet. You can also sign up for a keyword notification tool such as Google Trends or WordTracker. Once you have decided to write a blog post, spend 30 minutes or so browsing through your list of keywords and see if any jump out at you as a good topic for a blog post. If nothing does, you can always look at related topics and try those.
The bottom line is that web traffic should increase if you care about the content you create, post regularly, and research what your audience wants to see.
People are using Google for many different reasons. They want to solve problems, learn new things or just kill some time. No matter why they are searching, you need to understand their motivations so that you can best answer their queries with your website content.
A Bit Of Content Marketing
When people say that content is king, they really mean it: If you want to get noticed and stand out in your field, then you need to understand what content marketing really means. It’s not simply creating a blog and expecting the readers to come- you have to make sure they can find it in order for them to read it. It’s not enough to simply do keyword research- you have to take it a step further and consider all of the possible ways that your target audience could search for information related to what you are trying to promote. You need to know how they think so that you are able to get them interested in whatever it is you have written about.
If you are blogging, you need to know how often they would expect to see new content and what types of topics they will be interested in. Writing the perfect blog post is not simply about writing out an article- it’s also about considering how people search for that particular piece of information and then bringing together everything that your audience needs, which includes images, video, and a well-written blog post.
Use The Language People Use When They Search
When writing content for your site, it is extremely important to use the language people use when they search. The language you use should be casual and conversational, like how a good friend would talk to another friend about whatever is on their mind at that time. It should not sound like a boring lecture meant for robots and other computers (keyword stuffing anyone?)
People want content that comes from someone who can relate to them and who they can relate to as well. They do not want content that is difficult for them to understand or content that is hard to read. Great content is conversational and it uses the language of the reader. Most importantly, great content provides value to its readers by answering their questions fully and directly. Great content is a friendly voice in a world filled with random, often contradictory information.
This can be accomplished by including value-adds into the content of your website. Value-adds are answers to questions that readers may have about what you are selling or offering on your site. Using specific examples is particularly helpful because it gives the reader a picture of how this product or service will fit into their life. If you are selling running shoes, for example, let the reader know that these shoes helped you meet your weight loss goals and that they can expect to do the same with them.
The more value-adds you include in your content, the more likely it is to speak directly to your customers’ needs and wants. This will help your website rank higher in search results and increase traffic to your site.
Have An Interesting Blog
This is pretty straightforward; of course you want your blog to be interesting to get traffic!
But what exactly does that mean?
Well it means that when people visit they won’t just leave after five seconds because there’s nothing in it for them. So give them something in it for them. Maybe you have an interesting method of cooking fish, or fishing for that matter at all… maybe you’re a magician who specializes in making things levitate (jokes). Whatever it is that you do that’s interesting, use your blog to write about it! The more posts the better!
Create Great Content with Quality
It’s worth repeating, but let me tell you why. You have to create great content that people love!
That is the key to traffic. There are many ways of doing this besides just typing text into a box and clicking “Paste”. Experiment with your writing by adding images, videos, animations etc. Make it visually appealing, it’s much more interesting to look at than plain text.
And of course you want the content to be well written because if it isn’t you’re just wasting your time writing something that nobody wants to read. It doesn’t matter how pretty it is if no one reads it!
Spend Time on SEO (Search Engine Optimization)
SEO is another way to get traffic. Spend time learning about it, how it works, what you can do to improve your page or site in the eyes of Google/Yahoo/Bing etc.
There are many ways to increase your Search Engine Optimization so go turn yourself into a search engine optimization guru, or just ask someone who already is one.
3. Create guest blog posts
Guest blogging is the process of writing a blog post for another website. You can pick any topic you want to write about, but it’s best if your guest article works with the theme of the main site. This isn’t always possible because not every site has this option available to you, but it’s a good rule of thumb to keep in mind. Sometimes, your guest article can be a perfect fit for a site and you’ll find a blogger who is willing to accept posts from other authors on occasion.
Guest posting on other people’s websites is a great strategy to get backlinks, increase referral traffic, and improve your search engine results page (SERP) ranks. Always do your homework before pitching a website in your industry.
To begin, examine a website’s content to ensure it is of good quality, as well as its domain authority and guest blogging restrictions. Also, inquire if the newspaper will promote the post on social media and if you will be tagged.
Once you have viewed a website’s guest blogging features and assessed if it is the correct forum for writing an article, get to work on creating something extraordinary. Make sure your article is easy to read and well-written. If not, hire a writer through Fiverr or Upwork; these websites are great for finding professionals who will work cheaply for short amounts of time.
4. Maintain Social Media Pages that are Active
The importance of social media in drawing visitors is enormous. Here are some ideas about how to use it to boost website traffic:
- Distribute information throughout your social media platforms (blogs, e-books, white papers, infographics, videos, and so on).
- Replying to followers, reposting their posts, and tagging them are all ways to interact with them.
- Use hashtags that are relevant.
- When new content is released, update the link in your bio to promote it.
- To promote new material, change the cover photo.
- Influencers who could be interested in the topic should be tagged.
- To persuade them to click the link to the material, include tempting information from it.
- Respond to other people who are looking for answers by including links to your content in your response.
Plan Your Content In Advance
Once you have found your target audience, you should plan it all out in advance. This means coming up with an awesome content calendar that you can refer to every time. This will help you make sure that your brand is consistent and it also helps your readers know what to expect next. You will then be able to roll it out in phases, helping you to increase the visibility of your website or blog.
However, don’t expect this to happen overnight- building brand awareness is a process that takes time and the results aren’t always instantaneous. You need to be willing to put in some hard work before you can get the returns that you are hoping for. When you are doing this, it is important to not be discouraged by the lack of results. It’s also important to remember that the only way to get better at content marketing is through experience and learning from your mistakes- there really isn’t any other way around it.
You should try to keep in mind that although content marketing involves promotion, it is not the same as spamming people. It is important to remember that quality always trumps quantity, so it would be in your best interest to make sure that what you do publish is engaging and well-written before you even start thinking about how many times it will be shared.
What I will give to anyone reading this is that whatever social media sites you’re currently using: Maintain, maintain, maintain.
5. Make use of advertising to boost traffic to your website.
Paid search, social networking, and display ads can all be effective ways to drive visitors to your website. Each approach has advantages and disadvantages — for example, users can block display advertising, and the average cost per click for Google Ads on the search network is between $1 and $2 per click — so it’s critical to define budgets and goals before plowing money into it.
When it comes to pay per click (PPC) ads, for example, it’s crucial to start with just one campaign and a few different ad groups that contain the terms you want to target the most. Once your ads are up and running, monitor how audiences respond to various terms. Perhaps one term generated simply impressions and did not result in increased website traffic, but another generated clicks and transactions.
6. Send Newsletters through Email
Build A Strong Email List
One of the most important things you can do for your website is build a strong email list. You can buy advertising from Facebook, Google and many others, but building an email list allows you to target specific people with ads that are more likely to convert into sales.
If someone has opted into receiving updates from you then they have demonstrated interest in your product, most likely they are already spending money on products similar to yours.
This means if they see an advertisement for something that relates to the email list then you have a much higher chance of converting that person into a sale.
One of the best ways to build an email list is through using content upgrades where people can get more value by providing their name and email address.
People will often be more than willing to provide their contact information if you’re offering them value in return. This is why it’s important to make sure that everything you offer on your website is valuable at least until the point of conversion (the point where someone decides to buy your product).
The more value you provide on your website the bigger your email list will be, and the more sales you’ll make through targeted advertising.
For More Tips On How To Build A Strong Email List Visit Our Other Articles:
Best Practices For Email Marketing
Using email newsletters to promote content is an efficient technique to boost website traffic. Here are some best practices for email marketing:
- In the subject line and body of the email, provide appealing information from the material.
- Subscribers can click a link or a button to read more of the material.
- Check to see if your emails are mobile-friendly. Because mobile devices account for 46% of all email openings, links should be easily visible.
- Make use of personalisation techniques by including the subscriber’s name.
- Use well-designed themes to make the email aesthetically appealing.
- A/B test different versions of emails to discover which ones get more opens and clicks.
Create a catchy title, but make sure it is relevant to the content of the email. Include keywords that people would likely use to find your website or material. For example, if your website features information about drum lessons in Nashville, include words like “Nashville” and “drum” in your subject line and email content.
Don’t overdo it on the number of emails you send out. People find it annoying when they are bombarded with too many messages.
You can also use email marketing to provide subscribers with helpful information that is not directly related to the website material.
- What issues would people have?
- How do you solve those issues?
- Educating people about how to live a healthier lifestyle is an example.
7. Make Contact With Influencers
Influencers in the industry are ready to contribute information that their fans will enjoy. Influencers can be reached in a variety of methods, including:
- If your piece mentions the influencer’s content or research, mention them in a social media post.
- Request an interview/Q&A with the influencer, then tag or email the influencer when the content is published. They’ll almost certainly share your stuff with their followers.
- Make a round-up with many influencers (for example, “10 Experts Predict Small Business Trends for 2020”) and tag each of the participants when sharing the content on social media.
- Influencers can be paid to publish sponsored content on their social media profiles.
If you’re not sure where to begin, use tools like HypeAuditor and BuzzSumo to locate the proper influencers in your field, or hire a digital marketing agency to perform the work for you.
8. Develop a useful industry tool or piece of content
Giving potential customers something useful is a terrific approach to increase traffic. For example, at our content marketing agency, we designed a free editorial calendar template that anyone could use. We wanted to provide marketers with a tool to help them create and distribute content more efficiently.
Create a variety of tools and content that will benefit people in your sector, and then make them available for free on their websites. You may maximize your returns and find new leads by publishing gated content/tools (content and tools in exchange for the user’s contact information). Promoting the content/tools on relevant LinkedIn Groups or forums where people in the industry connect is another strategy to enhance website traffic.
9. Distribute Press Releases to Powerful Publications
When companies write press releases to market themselves or their clients, they shouldn’t merely throw them up on a press release syndication service and hope for the best. They must promote the release aggressively and send it to influential websites and magazines in their fields.
When we want to share excellent news about a client, we send it to industry blogs and newspapers that their target audience reads. As a result, we can generate dozens of new prospects for the customer and increase referral traffic.
10. Swap backlinks
When you write content for your website, it is important to mention other websites and online businesses as well. When you link out to content on the web that is relevant and valuable, you are doing two great things:
- You help readers find even more information that can help them solve the problems they are looking to resolve, which helps you with your rankings.
- You increase the likelihood that these other websites will do the same for you because it helps their readers as well.
A great way to include these value-adds is through “links of interest” or “do follow” links. These are links that are specifically created to help you increase traffic to your site. They use keywords relevant to your readership, not keywords relevant for search engines. This is a great way to get targeted, human visitors to your website.
Another way to find value-adds is by looking at competitors’ websites and seeing what kinds of value-adds they are using. This is a great way to find competitors’ keywords and get ideas for what kinds of value-adds your website should have.
As you can see, human behavior is pretty predictable. By understanding the needs and wants of your customers, you’ll be able to provide exactly what they are looking for in your product or service. When you do this, you will increase traffic to your site almost immediately because customers will be able to find exactly the information they need and want on your website.
There are several prospects for backlink exchanges with so many firms attempting to enhance website traffic. Contact relevant websites and offer your work as a resource to be included in one of their pieces. You can add an extra incentive by offering a mutually advantageous backlink swap, in which you promise to include one of their links in a post of yours.
A backlink and social media post swap was agreed upon by the website WheelScene, which resulted in a 23,245 percent boost in views! Businesses can make a lot of money if they discover the correct backlink exchange partner.
10. Video Marketing
Youtube is the second largest search engine in the world, right behind Google of course. It had over one billion users in 2020 and showed no signs of slowing down since then. With Google’s focus on video marketing it is safe to say that Youtube will continue to rise in the search engines.
Having a video on your website is great, but having one that comes up first in the Youtube search engine can open you up to thousands of new visitors. This does not mean you have to create a viral video either. Your goal should be to create a video with tags, descriptions and titles that are relevant to your business niche.
Today's Strategies for Increasing Website Traffic
Businesses should expect to see an increase in website traffic over time if they take these actions. While some of these strategies bring immediate reward, others will require more time and patience. Continue to push forward by experimenting with different ways and assessing the results.