Although email marketing lists are no longer as popular as they once were, they continue to be a reliable source of leads and ultimately generating consumers for many marketing companies and enterprises.
Email marketing lists that are resilient are essential for successful email campaigns. This tutorial will show you how to expand your email marketing list and get the most out of your leads using the finest practices in the industry.
1. Upgrades to Content
Content enhancements could mean the difference between a 6% conversion rate and a 60% conversion rate for your blog post.
Updating content entails:
- Creating a blog entry
- Creating a piece of content that delves further into the topic of the article
- In exchange for their email address, give viewers of your blog article the choice of receiving the enhanced content.
In its simplicity, this method is wonderful. By clicking on to the blog article, your visitors have already indicated interest in a topic. Why not capitalize on their enthusiasm by providing them with more in exchange for their email address?
Although this process produces unparalleled results, it is also one of the most time-consuming methods. To save time, look at what others in your industry are doing to accomplish results, and then do it better.
2. Social Sharing Options Within Email
The purpose of sending blog posts to your email marketing list is usually to get click-throughs to your website and drive traffic to it.
According to statistics, having numerous links in an email (up to 11 maximum) enhances CTR. According to another study, emails with social sharing capabilities had a CTR of 6.2 percent, whereas emails without the option had a CTR of only 2.4 percent.
Even if your subscribers don’t read the content you publish, each sharing is likely to bring in several visits, giving you more bang for your dollars in terms of promotion.
3. Organize a Giveaway
The more you interact with your audience, the more likely they are to join your email marketing list. A giveaway is one technique to engage your audience.
The following are some suggestions for a successful giveaway:
“Sure, a giveaway will build my email marketing list,” you could reason, “but the emails will be low-quality, consisting mostly of freebie junkies who have no interest in buying my product.”
There’s a straightforward solution to this problem: provide a prize that only future consumers will like.
Videofruit, for example, previously gave away a 10-year subscription to Leadpages, a renowned landing page service. That’s a $3,000 value and an incredible prize for someone in Videofruit’s target audience of internet marketers. It’s useless to someone who doesn’t work in marketing.
The issue has been resolved.
Giveaways are a surefire way to grow your email marketing list in a hurry. Giveaways can improve your goodwill with existing subscribers, in addition to the direct benefit of more subscribers, because you are giving them something for free.
4. Opt-In Incentives Featured
An ebook, swipe file, white paper, resource list, free software utility, or any other sort of content that serves as an opt-in incentive for obtaining email subscriptions is difficult to not find on a high-traffic website. It’s pretty common.
Opt-ins differ from content upgrades in that highlighted incentives aren’t tied to a specific blog post, but content upgrades are. The majority of websites establish a single high-value opt-in incentive and promote it through their:
This method has the benefit of being efficient. To expand your email marketing list, you simply need to publish one reusable piece of content. For small business owners who don’t have the time or resources to create updated material for each new blog post, this is a far more appealing choice.
Buffer, for example, offers a free version or a free trial of their higher tier plans of their main product as an opt-in incentive (see below).
The highlighted incentive is a simple and clear technique to boost your membership rate right away.
Pop-ups are disliked by the majority of internet users, yet they can be a useful tool for generating leads.
For example, the pop-up form on Social Media Examiner is responsible for 70% of the site’s 190,000 subscribers. That is an incredible figure.
The nicest thing about pop-ups is how simple they are to use. The processes for successfully installing a popup are simple.
What about bloggers and businesses who want to reach out to those who aren’t interested in marketing? Pop-ups can be used to increase subscriptions.
I went even further outside the marketing box by using SumoMe pop-ups on a men’s site, which yielded incredible results. When I look at the data, it’s easy to determine when the pop-up was deployed because my subscription rate more than doubled in a month!
6. Make use of social proof
There’s no other way to describe it: social proof is a fantastic approach to grow your email marketing list.
Volume is one of the keys to utilizing social proof. It’s preferable if you have a lot of numbers.
For example, you’re doing better than most if you have 2,000 email subscribers, 10,000 Facebook fans, 15,000 Twitter followers, and 5,000 RSS readers, but none of those figures are very outstanding. When a potential subscriber sees your “evidence,” you want them to think, “Wow, a lot of people like what you’re doing!”
Why not simply add all of the numbers above? A total of 32,000 followers/readers/subscribers is far more amazing.
Michael Hyatt is an excellent example of someone who excels at this.
Look at the number in the image’s top right corner. There are 512,944 subscribers, which is quite outstanding. This figure is most likely a composite of all potential follower formats, such as his email subscribers, 241k Twitter followers, and 57k Facebook fans, among others.
I wouldn’t be impressed if Michael only had the 57k Facebook fans mentioned underneath the amount of subscriptions. However, when combined with the large figure above, the Facebook fan figures offer as important confirmation of the overall number of subscribers mentioned on the page.
The good thing is that anyone can use this method.
Include this information in your email marketing lists if you’ve determined the total number of subscriptions and are happy with the results. To entice readers and acquire their trust, you can include the amount in your adverts and on your website.
7. Dropping Names
There are two categories of people in the world:
- People who are interested in what others have to say
- Folks who are interested in what those people have to say
Your social proof won’t be nearly as successful as a well-placed name drop for the second audience segment.
You can borrow and use someone else’s authority and influence while simultaneously creating your own by mentioning and linking to another business you appreciate.
We’ve mentioned everyone from Ryan Reynolds to SEJ on our blog:
So, assuming you don’t have the President on speed dial, how does this affect you?
The name drop has the advantage of only requiring one. Your leads may be more likely to submit their email addresses and join your email marketing list if you can locate one trustworthy company eager to endorse you.
To get links from reputable firms and brands, you can do a variety of things.
You may try crafting an article that is explicitly targeted at the brand you want to target. After you’ve included a connection to them in your post, you might want to send them a “thank you” email with a link to your piece. In some cases, this may entice your targeted brand to reciprocate with a backlink.
Keep in mind that the blog article you send to your email marketing list should be of the greatest quality possible. Because they offer value and engagement, you want businesses and reliable sources to connect to your pieces.
Quality content can also gain you more leads that you can add to your email marketing list organically over time; credible companies want to link to credible content.
8. Customer Recommendations with a Delicious Bonus
Nothing has more influence on your shopping decisions than a personal suggestion from a trusted friend.
People want to be happy and share their joy with their friends. If you make your email marketing list subscribers pleased, they will naturally want to tell others about it.
You can start by simply asking subscribers to share your content with their friends and coworkers.
However, you can do a lot more than merely asking. Make your leads an irresistible offer; a bonus so tempting that they’d be foolish to ignore it.
Customers who refer a friend to GiftBasketsOverseas.com receive a $20 discount coupon. In addition, the referred friend will receive a $20 discount on their first purchase.
Take those who enjoy what you’re doing and give them an even better deal by allowing them to share this wonderful experience with their friends at a reduced price.
Setting up a referral system is a great approach to immediately increase the number of people who get your emails. And, most of all, you can save money by doing it yourself. ReferralRock has a tutorial on how to set up a simple referral system.
9. Collaborate with Influencers
There’s a reason why superstars attract high endorsement fees. Influencers have a lot of power when it comes to driving conversions.
However, money isn’t the only currency you can use to work with influencers. Regardless of your budget, there are a lot of creative tactics you can implement right now to start collaborating with the big dawgs.
Email Marketing List Strategy of the Poster Boy
Many of today’s influencers base their businesses on some method, technique, or knowledge base that purports to help others make money or achieve their goals.
They’re “experts” trying to sell themselves as teachers, and to do so effectively, they’ll need one thing: successful students.
Influencers require examples of how their ideas work, as well as a “poster boy.”
You can be their poster boy to build a relationship with the influencer. This typically means you’ll be featured and discussed as a case study in all of their marketing materials.
You’ve earned a lifetime collaboration with a prominent influencer if you can become an influencer’s “success story.”
Freely fulfill a need
Anyone who is well-known or even fairly well-known in their field is constantly bombarded with promotion requests. People are constantly inquiring, inquiring, inquiring.
The majority of people do not offer free products or services to influencers. If you can meet the demands of one of your influencers, do so.
If you can assist them without expecting anything in return, you’ll gain popularity in the proper circles.
Guest blogging is a good example of this at its most basic level. On a frequent basis, content providers require high-quality content. You create goodwill with both the influencer and the influencer’s audience by providing them with high-quality material at no cost.
Join Forces with the Influencers of Tomorrow
Most of today’s leading bloggers and marketers got their start between 2002 and 2005. Many of them go out of their way to find each other and use each other’s audiences to get to the top.
You can use the same long-term strategy, but you’ll have to start looking in new places.
Begin making connections with people at your current level of power. Find people who are committed about growing their companies and collaborate with them to increase your overall influence.
Alexis Grant is an excellent example of someone who has used this method successfully.
She has connected rising influencers in a variety of industries through her company Socialexis, together boosting sites like Brazen Careerist, The Penny Hoarder, and The Write Life while establishing herself as a blog publishing powerhouse.
10. Improve the speed of your website
On the road, speed kills, but on the Internet, it’s a lack of speed that kills conversion rates. You must do everything necessary to improve the speed of your website.
This may sound like a no-brainer, but the higher your visitor statistics rise, the more critical each marginal increment of load-time becomes. Take a look at the statistics put together by Hubspot.
How do you make things go faster?
Installing a caching plugin and using a content delivery network like Cloudflare are two easy options. You could even pay for your own private or dedicated server. Which you can purchase cheaply nowadays.
If you’re not sure how well your site is doing, free tools like Ubersuggest or paid solutions like Searchmetrics will crawl it for problems, speed reports, SEO alerts, bespoke error reporting, scheduled site crawling, and automatic notifications.
The point is that site speed has an impact on all of your essential KPIs. It should be at the top of your website’s priority list.
Webinars are one of the most efficient and adaptable types of content you’ll ever develop, and they’re perfect for increasing your email marketing list.
A 15-minute webinar can be used as a standalone product, a product launch piece, or a cog in your direct-sales funnel.
Because they have a shorter run time, webinars are more engaging than conventional videos. You can’t just turn on the television and view them anytime you want. You must appear at the appropriate time, which A) establishes a micro-commitment and B) produces urgency.
The notion of “few seats available” is frequently used to entice viewers, creating a false sense of scarcity. The perfect webinar, or better yet, a series of webinars, can generate a tremendous flow of subscribers because attendance requires visitors to provide their email address.
Email Marketing List Conclusion
There are a variety of methods for adding contacts to your email marketing list. Choosing the proper strategy (or strategies) has the ability to boost your subscriptions and expand your brand’s reach.
Creating and managing your email marketing lists, as well as your overall marketing plan, is a big job. If we can assist, please let us know.
Have any of these methods worked for you? What were your thoughts on how they came out?
Is there anything else in your tool belt that we missed?